MARUTI
THE ARCHIVE COLLECTION 2025
Some products do not need to be reinvented. They need to be reintroduced. The Gimlet and the Eliza are shoes that Maruti's audience already knows. The Archive Collection brought them back with a new sole and a new set of prints, animal patterns that are very much of the moment without losing what made the originals worth remembering.
The campaign required imagery that matched that tension between past and present. A series of visuals developed in house, each shoe given its own treatment. Built for social media and translated into large format print, ready for retailers to use directly in their spaces.
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