C.NEXT DESIGNER SUMMIT RIVIERA MAYA, MEXICO
C.Next is Cosentino's annual gathering for the world's leading interior designers and architects. Held in Mexico's Riviera Maya, it is a space defined by precision, innovation, and the conversations that shape the industry. PITT Cooking was invited as a brand partner, not as a sponsor filling a slot, but as a natural presence within a room that demands a certain standard.
The work began with a single touchpoint: a bespoke handout placed directly in the hotel rooms of every attendee. A branded envelope, a folded card carrying CGI imagery of the PITT product within a considered interior, and a QR code directing to the full product line. Every element developed in house, from visual identity through art direction to print. A tactile first impression, built to reflect the character of the brand before anyone opened it.
Image development is a craft. By combining 3D visualisation, CGI, and creative direction into a single controlled process, every visual is shaped around the product's vision rather than working around its limitations. For PITT Cooking, this resulted in an initial series of campaign imagery for their induction line. Images built to perform across publications, promotions, and beyond.





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