PITT COOKING
Imagery & Art Direction
There is a particular challenge in visualising a product that is defined by what it removes. PITT Cooking builds induction systems that disappear into the surface they are part of. When they launched a new induction line, the imagery had to carry the same standard as the product.
Image development is a craft. By combining 3D visualisation, CGI, and creative direction into a single controlled process, every visual is shaped around the product's vision rather than working around its limitations. For PITT Cooking, this resulted in an initial series of campaign imagery for their induction line. Images built to perform across publications, promotions, and beyond.
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